Wednesday, March 10, 2010

Cup o' Joe

It is a little light on the hero front today, but since we all (or at least a lot of us) have to start out our day with a cup of the above nectar of the gods (i.e. coffee) today's hero is one Alfred Peet born this day 1920 in Alkmaar, Netherlands. His father ran a small coffee roastery before WWII, and it is in this field that M. Peet acquires hero status. He immigrated to San Franciso, and was soon dismayed by the poor quality of American coffee, he introduced custom roasting to American. He has been called "the Dutchman that taught Americans how to drink coffee." He started his own company for selling coffee, and taught those bastards that started Starbucks how to custom roast coffee as well. So they could then get us all hooked on 7 dollar cups of the stuff. So for teaching how to drink coffee, and then fleecing us blind for the good shit, Alfred Peet (March 10th, 1920-August 29th, 2007, at the age of 87), you are my (195th) hero of the day.

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